Client
Mangrove GmbH
Year
2020/2021
Sector
Energy Solution
Service
User research, Design Analysis, Business Analysis, Sourcing, Branding
Mangrove GmbH distributes voltage converters under the brand 'Bronson Energy' and wanted to translate their insights in their own product development. Together we created the sub-brand 'Bronson Outdoor' and developed the Minimum Desirable Product of a lithium battery tailored to the needs of maritime electric mobility users. This enabled our client to efficiently test the market and generate capital for further development.
Electromobility on the water is becoming more and more common, but the products are still lagging behind this development. There are hardly any purpose-designed products, so users resort to makeshift solutions and misuse car batteries, for example. We accompanied them and thus uncovered typical problems and behaviours that formed the basis for our design.
PROCESS
The potential analysis at the beginning of our collaboration formed the strategic basis for product development. The 'ready-made' design approach optimally maps the client's capabilities: The client has a lot of experience in the procurement of high-quality semi-finished products, but little in its own product development. At the same time, this allowed the time-to-market to be greatly reduced.
When combining components from different manufacturers, we placed particular emphasis on a cohesive and robust appearance, in addition to making all relevant features usable. This significantly supports the important building of trust in a new brand.
USB Port
5V 2.1A Type-A USB
IP67 Waterproof
LED Display
Precise battery status
12V Connector
50A continuous discharge current
IP67 Waterproof
Mobil
light weight with
comfortable handle
Robust
light weight with
comfortable handle
On Off switch
easy to read the status
The MDP's rating of 4.9 stars on average with over 50 reviews, confirmed the market hypothesis and at the same time built a budget for Mangrove GmbH's own product development.
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ELABORATION
IMPLEMENTATION
CONCEPTION
Client
Mangrove GmbH
Year
2019/2020
Sector
Consumer Electronics
Service
User research, Design Analysis, Business Analysis, Sourcing, Branding
Mangrove GmbH distributes voltage converters under the brand 'Bronson Energy' and wanted to translate their insights in their own product development. Together we created the sub-brand 'Bronson Outdoor' and developed the Minimum Desirable Product of a lithium battery tailored to the needs of maritime electric mobility users. This enabled our client to efficiently test the market and generate capital for further development.
Electromobility on the water is becoming more and more common, but the products are still lagging behind this development. There are hardly any purpose-designed products, so users resort to makeshift solutions and misuse car batteries, for example. We accompanied them and thus uncovered typical problems and behaviours that formed the basis for our design.
PROCESS
The potential analysis at the beginning of our collaboration formed the strategic basis for product development. The 'ready-made' design approach optimally maps the client's capabilities: The client has a lot of experience in the procurement of high-quality semi-finished products, but little in its own product development. At the same time, this allowed the time-to-market to be greatly reduced.
When combining components from different manufacturers, we placed particular emphasis on a cohesive and robust appearance, in addition to making all relevant features usable. This significantly supports the important building of trust in a new brand.
USB Port
5V 2.1A Type-A USB, IP67 Waterproof
LED Display
Precise battery status
12V Connector
50A continuous discharge current, IP67 Waterproof
Mobil
light weight with, comfortable handle
Robust
Shockresistant and Waterproof, IP67 TSU-1 resin hardcase
On Off switch
easy to read the statu
The MDP's rating of 4.9 stars on average with over 50 reviews, confirmed the market hypothesis and at the same time built a budget for Mangrove GmbH's own product development.
MORE PROJECTS
ELABORATION
RESEARCH
CONCEPTION
