Our work is characterized by curiosity, the pursuit of expressing the essence in form, and the knowledge of the advantage of clear and strategic principles. For us, design is the question of the appropriate form.
To make a technology useful for people, it must be embedded in the diverse social, cultural, psychological, etc. contexts of the users. Which form is adequate is thus significantly related to its environment and is initially unknown. As a necessary basis for successful design, there must be a strategic flexibility towards the new at the beginning. Without entrepreneurial courage it doesn’t work. In the end, content and form build an integral unit. Form follows function, and function only becomes usable through form. In our work we are guided by two motives: A clear focus on the core value proposition of a solution, and a pleasant, joyful interaction with it. In short: We design products that simply work well and are fun to use.
Above all, we value honesty, long-term thinking and believe in good cooperation as the key to success. This also changes our relationship: We become collaborators, often kind of product-strategy consultants, instead of suppliers. From this point of view, we are also not afraid to be open about our views, as we are convinced that transparent communication ultimately carries further. But that doesn't mean that we are difficult to deal with, we will always value your decisions because we also learn from you in this mutual relationship.