PROCESS

Brief & De-Brief
Evaluation workshop
Projectplan

A solid briefing is the basis for optimizing process benefits. We ask questions and define a common goal. We develop a potential analysis of the design challenges of your company as a basis for strategic product design.

We usually start projects with a kickoff workshop, which is a very efficient way for knowledge transfer, discovering potentials and challenges, developing a basis for decision making and planning concrete steps.

User Research
Design Analysis
Business Analysis
Technical deep dive

We analyse your current and potential target groups and break down their needs and behaviours. These findings form an ideal basis for the design, and ensure that your resources are well invested.

Parallel to the user research, we analyse from a design perspective how competitors are occupying the market and which technical features we have to take into account in our design.

3 Conception

Concept profiling
Aestetic parameters
Technical parameters
Manufacturing parameters

Based on the findings of the research we develop a broad catalogue of ideas, which we condense into resilient concepts in collaborative iterations. We take into account your research results, degree of realisation and user needs.

First visualisations pave the way for the preliminary design.They are used for early concept evaluation and the onboarding of external partners.

4 Elaboration

Design Draft
Mock-up
Prototype

In finding the form, we let ourselves be guided not only by theoretical knowledge but also by the inherent laws of the materials and production technologies. In our prototypes and models, we try to get as close as possible to reality in order to be able to test our assumptions in practice. To do this, we use the necessary technologies and a broad network of experts.

5 Refinement

Testing
Design Details
CMF

In order to be able to define all design details, we collect feedback from users and work closely with developers and production partners. This way we can incorporate demands for usability and efficient implementation.

6 Implementation

Handover
Visual Communication

The detailed implementation is fundamental for the success of the results of complex design processes. We therefore pay attention to connectable documents, a clear handover briefing and also oversee the implementation after the handover to ensure the maximum value of your investment.

CASE STUDIES

ANALYSE

Strategic product design to develop a market.

RESEARCH

New interaction paradigm for prostheses.

Designing sustainably with limited resources.